My practice focuses on brand design, building and scaling design systems, publication design, packaging design and micro-interactions for digital experiences. For over seven years, I have worked with design studios, independent designers and in-house design teams where I have played a role right from research and strategy to implementation.

I have worked with varied industries such as, FMCG, education, computer technology, healthcare, skincare, SaaS, e-commerce and media & entertainment. I am keen on designing solutions across mediums, with people at the centre. My strength lies in working on cultural subjects and my approach to work is driven by applying insights and nuances that are drawn from research.

In August 2023, I also co-founded Design Omelette—a design community in Pune where we bring designers together to have dialogue, network and at times to learn together the way we did in college.