Event materials and campaign design for the Submarine Conference 2024.
ROLE
DESIGN DIRECTIONS, PRINT MANAGEMENT CAMPAIGN DESIGN & IDEATION
STUDIO
(PROJECT OF) STUDIO SUBU
Brief
The Submarine Conference is a 3-day communications boot camp organised by Studio Subu for folks in the social impact sector. In 2024, two such boot camps took place in Mumbai & Bangalore. To convey the necessary information for the event such as participant information, detailed event agenda, and facilitator information, and create a delightful experience we created a welcome set for the participants.
Concept
The studio has organised this conference multiple times in the past with iterations in the experience. For 2024, we experimented with a set of cards bound using a ring binder to which we could add additional cards that were given away at the event. The participant set was packed in a cardboard folio and given at the start of the boot camp and session-specific cards of the same dimensions were given away as bite-sized information after respective sessions.
Design Process
The first few rounds were spent in exploring the right size for these cards. We experimented with cards of different dimensions with tabs to navigate, different visual treatments and printing effects too. We also explored different type combinations that would help bring out the personality of the Submarine Conference. After numerous print tests with varied iterations, we finalised an evenly sized, easy-to-handle card set that would be bound using a ring.
Campaign Design
To promote the boot camp, we created a campaign that shared testimonials from past participants, short bites about what one can expect to learn at the boot camp, and other moments that showed the general participant energy.
The project showcased here was completed under the guidance of Studio Subu. I do not claim ownership of any content and images used and share credit with the team.
