Infographic and illustration-based microsite design for Zuddl's careers and salary trends report.
ROLE
WEBSITE DESIGN, ILLUSTRATION
COMPANY
ZUDDL
Brief
Zuddls' content marketing strategy involves publishing various resources to help event marketers and keep them engaged with Zuddl. The 2025 Event Marketing Salary & Career Trends Report was designed as part of this strategy. Along with the microsite. I also designed the social and email promotion collaterals, a downloadable PDF of the webpage, a website banner and other collaterals.
Approach
As the report focused on careers and salaries, I was inspired by gradients used in fintech and used a harsh gradient from pink to green in most illustrations. I divided the report into 2 categories so that one can easily navigate through the salary benchmarks [represented through card carousel] and then go through the 5 buckets of career trends [represented using simple infographics].
Impact
The report was quickly downloaded by 185 people in the first month of publishing and we crossed the previously set target of 150. It was also organically shared by an event marketer on known in the industry on LinkedIN which helped Zuddl reach a wider audience. You can also check out the microsite here.
